What Triggers Behavior Change?

pasted-graphicBJ Fogg founder of  the Persuasive Technology Lab at Stanford University  designed  a behavior model to serve as a guide to identify what stops people from performing desirable behaviors. The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur:

  • Motivation
  • Ability
  • Trigger

When a behavior does not occur, at least one of those three elements is missing.

When designing health and safety processes it’s important to include all three elements to drive desired behavior change. To be successful you need participation, education and encouragement built into the process.

via BJ Fogg’s Behavior Model.